Launch Strategy is a holistic business strategy for introducing a new product into the marketplace, and the support required to sustain it ongoing. The “Total Launch Strategy” accounts for the roles and requirements of all functional areas across the organization, including sales, distribution and channels, legal, customer service, marketing and more.

Launch Strategy includes five essential elements :

• The cross-functional planning team.
• Foundational strategies.
• Audience specific strategies.
• Integrated operating strategies.
• Three launch phases