It is a subsidiary of media giant, Primedia Unlimited. We specialise in the development of innovative, results-driven brand activations – giving advertisers the opportunity to positively influence their consumers right at the point-of-purchase.

Mall Activation is able to create unique activation stands that work within any client budget. We are involved in every step of producing mall activations: booking of the centre courts; securing the shopping mall’s approval of the activation; signing of all contracts, supplying of public liability insurance to cover the activation; design and manufacture of stands; erection and striking of stands as per the regulations stipulated by the shopping malls.

We undertake all communication with the shopping malls to ensure that the activation runs as smoothly as possible. We also have access to promoters who are based in all the major centres. We are able to provide our clients with feedback on foot count reports, overviews, post-promotion presentations and video presentations.